Car fans! Forget Jeremy Clarkson's addle-headed ambiguity about the Tesla roadster (let's face it, the guy doesn't even get why diesels are awesome and Americans drive F150s). The real Tesla has emerged and one look tells you: THESE GUYS GET CARS! Just look at this photo:
What eco-conscious family man or woman wouldn't want to be driving this?
This pic appeared on the NY Times car blog. Shots like it will be heard around the automotive world. As many of us have said for so long now, eco-friendly doesn't have to be frumpy. Heck, family-friendly doesn't have to be frumpy. I mean, just compare this Tesla S design with what many people consider the epitome of 4-door car design, the Maserati Quattroporte.
I snapped a Quattroporte in Moscow a few years ago (excuse the sunburst in the upper left, but I needed to obscure the name of the establishment outside of which it was parked, and the dude with the bulge in his jacket who was obviously guarding the car):
It's about line and proportion. It's about adding form to function. The fact that folks at Tesla get this proves geeky can be gorgeous, and that bodes well for the future of all electric vehicles.
Leave boxy and square to the milk floats, where it makes perfect sense. For cars that move people, let the coachwork flow around the essential hardware and wetware. The natural result is a planet saving-ly low drag coefficient and looks that people will love.
(Trivia Fans: Astute readers will note that the Maserati Quattroporte is featured in the template of this blog, at the bottom right of this page. Yes, we likee that much. Just as we loved the long gone Citreön Maserati.)