July 21, 2012

The Rich Guy's Maserati GranTurismo by Pininfarina

For me, born and raised among some of the great automobile marques, one of the pleasures of living in Little Italy, a neighborhood within San Diego, is observing some excellent automobile designs up close. I do this while walking the dog or walking to the coffee shop or walking to work. In fact, walking is a great way to see cars, especially when they are parked. Which is how I came upon this beauty:

As many cars fans will immediately know from the distinctive trident emblem on the grille, this is a Maserati (the current Maserati GranTurismo to be more precise). Ask any automotive design aficionado which design house came up with this look and they are likely to say, without any additional data: Pininfarina. And they would be right. So who would own such a car without knowing that? Apparently the guy who owns this car.

While I was admiring this superb piece of automotive styling a man walked across the street making a b-line for the car and I asked him: "Yours?" He replied that it was. "Beautiful car," I said. He agreed. "One would expect no less from Pininfarina," I said. To which he responded "Huh?" Fearing it was my accent that confused the man, who was now standing by the driver side door, I explained: "Pininfarina design, always outstanding." I nodded toward the classic logo spelling out the name between the wheel arch and the door:

To which he replied: "I thought that had something to do with the rims." And he wasn't wrong, because the design of the wheels on this model does echo the trident emblem, repeated three times, but he clearly had no clue that Pininfarina designed the entire look of his car, or that Pininfarina is a legend in automotive design. Here's Wikipedia:
Founded as Società anonima Carrozzeria Pinin Farina in 1930 by automobile designer and builder Battista "Pinin" Farina, Pininfarina has been employed by a wide variety of high-end automobile manufacturers, including FerrariMaseratiRolls-RoyceCadillacJaguarVolvoAlfa Romeo,HondaFiatPeugeot and Lancia. It also has designed trams in France and Greece, high-speed trains in Holland, and trolleys in the USA. Since the 1980s Pininfarina has been consulted on industrial and interior design.
I might not be able to afford a Maserati, and frankly I don't need a Maserati, what with all the walking and public transportation, and cheap pay-as-you electric cars parked all around. However, I would like to think that people who can afford a six figure car at least have some idea of where it came from, but apparently that is not always the case. Sigh...